Inversa Global with Inversa Serveis Informàtics have implemented a major project in Parque Warner Madrid, making this become a pioneer in the sector for its Innovative System.
Inversa Global has proposed a new way to improve the existing service while interacting with visitors, implementing information screens throughout the park and a mobile application which allows you to communicate in real time with customers.
The aim is to provide customers with all the necessary information so they can enjoy all the possibilities that Parque Warner Madrid offers, improving the customer experience and loyalty to the park. This innovative tool offers the possibility of improving the park in their operations, optimize their marketing activities and achieve a much safer park..
Customers of Parque Warner Madrid will know the schedule of the parades and shows as well as the occupation of the rides, the state of the queues and restaurants and last minute offers and promotions. In addition, visitors can interact with Parque Warner Madrid screens through the park profiles on Facebook and Twitter.
Each device will be distributed by the five thematic areas of Parque Warner Madrid, allowing visitors being informed of everything they need to make their stay in the park an unforgettable experience: ride opening hours, shows schedules, as well as changes in them; waiting times for the rides, information about eating points, plus all the last minute offers and promotions.
To complement all these new possibilities we have created a free app each user can download when entering the site via a QR code, at the required application stores.
This application, besides giving access to the information cited above, also offers the opportunity to interact with screens through messages on Twitter and Facebook profiles, with which the users will be able to broadcast through the monitors.
We not only offer a high quality and potential product but we get our customer, Grupo Parks Reunidos, feel fully supported by our maintenance services and advice, constantly optimizing the interactive communication channel to the new needs that may arise.
