Digital signage and Digital dynamic advertising is the future for the transmission of messages to specific audiences (corporate, customers, students, …), a revolutionary change that defines the set of different technologies (combining hardware, software and telecommunications) with the aim of creating a powerful communication mean that provides new opportunities to capture the attention of the audience in a totally innovative way, educating, informing, creating corporate image, improving the customer experience and enhancing sales.
You can exploit the new possibilities of dynamic image, showing information in constant motion (videos, commercials, multimedia, texts, animations …) in contrast to the traditional static supports (posters, PLV material, signs …) and enjoy the advantages of programming remotely the publication of various contents: posts in different slots in different places for different audiences.
Reach key target and increase income through more relevant and impactful communication.
If the advantage of interactivity, dynamism and effectiveness were not enough, the Digital Signage presents the following advantages:
- Reduce operating costs, less staff and travels to change messages.
- Integration with the information systems of the company, the right offer, the right audience, in the right place at the right time.
- Allows additional systems to count people and interactivity via Bluetooth and touch screens.
- Messages and unlimited applications in innovative systems, thanks to the programming interface standards, google maps, iPhone …
- The new systems are more effective and provide higher quality of multimedia content (high resolution, speed, video special effects and data), but also the possibility to evaluate the ability to impact the target.
- Thus, with our digital signage systems we can: Attract consumers using dynamic contents from multiple sources (RSS, Web, news services …).
- Check and analyse the audience (hot spots, walkways, emissions) through the intelligent video analysis, counting people who interact with advertising posters and even adapting the customer profile (man, woman, child …) .
- Compare the above data with the advantages to draw conclusions about its effectiveness.
- Feedback communication depending on the results, tailoring messages and communications based on demographic profile and audience reaction.